A New Era for Associations & Nonprofits: Momentive Software Brand and Website Launch

Software company Community Brands served associations and nonprofits of all sizes for decades, yet their products were more well-known than the brand itself. Enter a massive effort to bring them all together under a new banner. Momentive Software is the launching pad for a new era in helping organizations move their missions forward. While serving as their Creative Director, the team and I worked on the new design language, brand architecture, strategy, and video launch to present a new face to a familiar audience.