JSU needed to gain the trust of the community to increase enrollment. They embarked on a multi-city campaign, photographing the top students in the 6 largest cities in Mississippi. We then created a series of billboards, posters and postcard mailers targeted to those communities to pique interest.
The following fall saw a 25% increase in enrollment, the largest in over a decade.
Strategy Billboard Design Direct Mail Poster Design Sponsorship Ads Email Marketing